Advertising, Marketing and Commercial Lawyers

COMPLIANCE THAT KEEPS YOUR CAMPAIGNS MOVING

Practical legal guidance that supports campaign delivery

Early advice that prevents rework and delays

Legal advice shaped around real-world constraints

Exclusive focus on advertising, marketing and commercial law

Born Legal provides specialist advertising and marketing legal support as well as general commercial advice for brands, agencies and marketing teams running campaigns across Australia.

We are fast, commercial and solution-focused. Unlike traditional legal firms, we understand the pace of marketing campaigns and provide legal support that enables your work — not delays it.

Our advice helps you navigate regulatory requirements quickly and clearly, so you can launch campaigns with confidence, without unnecessary creative compromise.

  • Clear, compliant terms and conditions for competitions, prize draws, games of skill and promotional campaigns. We ensure all legal requirements are met while keeping language clear, consumer-friendly and aligned with your campaign mechanics.

  • Expert navigation of Australia’s complex, state-based promotion permit requirements. We manage permit applications across NSW, ACT, SA and NT, ensuring full compliance with lottery and gaming regulations so campaigns can launch on time.

  • Practical support across the full lifecycle of trade promotions, including trade promotion draws and unclaimed prize draws, independent scrutineering, winner contact services, publication of winner details, and prize sourcing and distribution.

  • Early-stage legal review of campaign concepts and mechanics to identify compliance risks before creative development begins, helping shape compelling campaigns while reducing the risk of rework or delays.

  • Support across a wide range of general commercial matters, including contract drafting and negotiation, influencer agreements, brand and IP protection, industry-specific compliance, privacy matters, sponsorships and partnership agreements, charitable fundraising, raffles and related promotional activity.

  • Comprehensive review of existing campaign materials, processes and governance frameworks. We identify compliance gaps and provide clear, actionable recommendations to strengthen marketing compliance and reduce regulatory risk.

  • COMMERCIAL SOLUTIONS

    Great campaigns deserve legal support that helps them succeed. We focus on finding compliant pathways for campaign ideas, taking a solution-first approach rather than creating unnecessary roadblocks. You need clear, commercial answers — that’s what we deliver.

  • OUR PROMISE

    We understand the pace of marketing campaigns and the need for timely responses. That’s why we commit to responding to all enquiries within 48 hours. Clear communication and responsiveness are central to how we work — helping campaigns move forward without unnecessary delay.

  • MARKETING INSIGHT

    Unlike traditional legal firms, we bring a deep understanding of marketing objectives and campaign realities. Share your brief with us early and we’ll help you navigate compliance requirements without sacrificing creative impact or campaign effectiveness.

Discuss a campaign

Born Legal is a brother and sister partnership built on complementary expertise in brand licensing and advertising and marketing law compliance.

Founded by Emma Tiberi and David Born, the business brings together deep legal knowledge and real-world marketing experience shaped by years working with leading global brands. Both founders began as genuine enthusiasts for brands and promotions before developing specialist careers across licensing, campaigns and compliance.

This combination of legal precision and commercial insight underpins Born Legal’s approach. The team understands not only regulatory requirements, but how campaigns are conceived, approved and delivered in practice — enabling compliance advice that supports creative ambition, timelines and commercial objectives.

Born Legal operates as part of the Born Licensing family of businesses, combining legal and licensing expertise to deliver practical, campaign-ready support.

EMMA TIBERI

ADVERTISING AND MARKETING LAWYER

Emma Tiberi is a specialist advertising, marketing and commercial lawyer with extensive experience advising brands, agencies and marketing teams on campaign compliance across Australia.

Her practice focuses on trade promotions, prize draws, competitions and marketing campaigns. Emma has worked with organisations including L’Oréal, Lion, Nike, Woolworths, Asahi, Diageo, Vicinity and Amplifon, helping clients navigate complex regulatory requirements while balancing commercial objectives and creative considerations.

Emma’s approach combines legal precision with genuine marketing insight, ensuring campaigns can proceed confidently, compliantly and on schedule.

DAVID BORN

LICENSING EXPERT

David Born brings close to two decades of experience in brand licensing and the marketing industry, with a career spanning global entertainment and FMCG promotions.

Previously Head of Licensing for FMCG & Promotions EMEA at Cartoon Network and Manager of FMCG & Promotions at Warner Bros Australia, David has worked on promotional campaigns for major brands including McDonald’s, Colgate, Johnson & Johnson, Burger King, KFC, Ferrero, Samsung and British Airways.

Recognised in License Global’s “Top 40 Under 40” and Licensing.biz “Power 50”, David brings deep industry knowledge and commercial understanding to Born Legal’s approach, ensuring compliance advice reflects the realities of brand-led marketing campaigns.